A leading provider of industrial and warehousing solutions in South Africa, Shumani Industrial Equipment has marked a major milestone by becoming an importer and distributor for Anhui Heli, a global leader in forklift and warehousing equipment. This new partnership has led to the introduction of a unique South African-owned brand, Bheka, manufactured by Anhui Heli.
The collaboration allows Shumani to offer a locally branded product while benefiting from Heli’s advanced technology. The Bheka brand represents a significant step in Shumani’s growth strategy, highlighting the integration of local branding with global expertise and solidifying its market position as a key player in the industrial equipment sector.
“Anhui Heli is the leading manufacturer of forklift and warehousing equipment in China and ranks seventh globally. With the growing presence of Chinese forklift manufacturers in the past five years, partnering with one of the fastest-growing companies in the sector was a logical step for us in our quest to grow in Africa,” comments Shumani MD Victor Nemukula.
Shumani’s partnership with Anhui Heli involves outsourcing 90% of its manufacturing to Heli, which delivers fully branded equipment under the Bheka name. This strategy enhances Shumani’s product offering, allowing it to provide a full suite of forklift and warehousing equipment, including terminal tractors, to the South African market.
Nemukula adds that the Bheka brand complements and extends Shumani’s existing product range, with all models available immediately and more additions planned for the future. “We have evolved from being a sub-dealer to representing an Original Equipment Manufacturer (OEM) in South Africa. The growth opportunities with our own brand are limitless, extending beyond South African borders,” he highlights.
Shumani plans to leverage its established brand presence to grow the Bheka brand. “We are already a significant player in the local market, and Bheka will benefit from that awareness. We are aggressively promoting Bheka forklifts in the market,” says Nemukula.
In addition to product availability, Shumani remains committed to delivering high-quality service and maintenance. Customers can expect the same standard of care they have come to rely on, with Shumani offering 24/7/365 service and a 98% uptime target for Bheka equipment.
To further support the growth of the Bheka brand, Shumani will continue to provide flexible purchase options, including outright purchases, full maintenance leases ranging from 36 to 60 months, and short-term rentals. Nemukula also hints at potential launch specials tailored to meet the needs of various customers.
Speaking on behalf of Anhui Heli, spokesperson Andy Zhang stressed the company’s commitment to providing green, efficient, and affordable logistics solutions in South Africa. “Anhui Forklift Group decided to cooperate with Shumani for the OEM brand at the beginning of 2024. This cooperation will provide reliable, green, and affordable logistics and handling solutions to the South African market.”
Zhang points out that the partnership goes beyond selling forklifts. “We hope to establish a good cooperation with Shumani and achieve a win-win situation in the market. Our aim is to provide high-quality, eco-friendly products that will contribute to South Africa’s economic development,” he concludes.
Ends
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Notes to the Editor
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About Shumani
Shumani Industrial Equipment is an official dealer representing a broad range of quality industrial and construction equipment, including the Goscor Group of Companies products. Shumani, which means “Let’s make it work” in Venda, is a proudly South African black-owned company, managed within the industrial and construction market sectors. The company is responsible for the supply of the Group’s entire range of industrial and construction equipment to the local mining, construction, industrial, warehousing, and manufacturing market sectors. The full support of the Goscor Group of Companies, and access to the Group’s massive pool of expertise and competencies, position Shumani as a trusted Level 1 B-BBEE industrial equipment provider committed to exceeding customer expectations.
Shumani Contacts:
Victor Nemukula
Managing Director
Phone: 0861 748 6264
Cell: 079 873 9163
Email: vnemukula@shumani-industrial.co.za
Web: www.shumani-industrial.co.za
Shaun Morton
Operations Director
Phone: 0861 748 6264
Cell: 082 894 6033
Email: smorton@shumani-industrial.co.za
Web: www.shumani-industrial.co.za
Media Contact
Thobile Ndlovu
Account Executive
NGAGE Public Relations
Phone: (011) 867-7763
Cell: 073 574 2931
Email: thobile@ngage.co.za
Web: www.ngage.co.za
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- Shumani introduces locally branded forklift range in collaboration with Anhui Heli_ approved
Shumani introduces locally branded forklift range in collaboration with Anhui Heli_ approved
Shumani introduces locally branded forklift range in collaboration with Anhui Heli_ approved -
Shumani Industrial Equipment MD Victor Nemukula
Shumani Industrial Equipment MD Victor Nemukula
Shaun Norton with the Bheka Forklifts
Shaun Norton with the Bheka Forklifts
Shumani banner
Shumani banner
The Bheka brand represents a significant step in Shumani’s growth strategy
The Bheka brand represents a significant step in Shumani’s growth strategy
The introduction of a unique South African-owned brand, Bheka, manufactured by Anhui Heli
The introduction of a unique South African-owned brand, Bheka, manufactured by Anhui Heli
