African Group Lubricants (AG Lubricants) is pleased to announce the promotion of Elmarie Esterhuizen CA(SA) to the role of Financial Director, joining the organisation’s executive leadership team. She previously served as Financial Manager at AG Lubricants.
A qualified Chartered Accountant with more than 15 years of management experience across financial reporting, treasury, operational finance, risk management, and compliance, Elmarie brings deep industry expertise and a strong track record in leadership and strategic financial planning.
Since joining AG Lubricants in September 2023, Elmarie has played a key role in elevating financial controls, strengthening internal processes, and driving operational efficiencies across the business.
Prior to that, she held senior finance positions at Waco International, Waco Africa, and WesBank’s Bikefin/Smartcredit division. Her promotion reflects the company’s ongoing commitment to strong governance, sustainable growth, and excellence in financial management.
“Elmarie has demonstrated exceptional leadership, discipline, and a passion for operational improvement since joining AG Lubricants,” says Jake Govender, CEO, AG Lubricants. “Her strategic financial insight and ability to partner closely with every part of the business will be instrumental as we continue to expand our footprint and deliver industry-leading solutions to our customers across Southern Africa.”
Elmarie will oversee the full financial function of the group, support executive decision-making and ensure financial sustainability as AG Lubricants continues to scale its manufacturing and distribution operations in Southern Africa.
“I am honoured by the trust placed in me and excited to be part of AG Lubricants’ next phase of growth. I look forward to contributing to the company’s vision through strong financial stewardship and continuous improvement,” says Elmarie.
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Notes to the Editor
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About African Group Lubricants
AG Lubricants manufactures, markets and distributes lubricants, greases, industrial fluids for high to entry-level performance machinery. We offer lubricant solutions to industries ranging from transportation to retail, industrial, renewable energy, containers (canning), mining, steel, agriculture, construction, and others. Our products are aimed at energy-saving, optimising machinery up-time, and saving costs for customers. We remain committed to reducing the carbon footprint and environmental impact of our products. We are a proud member of the Rose (Recycling Oil Saves the Environment) Foundation, a non-profit organisation established to promote and encourage the environmentally responsible management of used oils and related waste in South Africa.
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