Trend Group completes Impact fitout at Century City in a record eight weeks

22 August 2023
Office interior design and refurbishment specialist Trend Group finished the 1 900 m2 design-and-build fitout for Impact at Century City in Cape Town in a record eight weeks. “It has been completed successfully,” says Western Cape Director Lloyd Stocks. Impact’s new home is bold, playful, and completely reflective of its brand and culture.
Document Downloads 
application/msword iconTrend Group completes Impact fitout at Century City in a record eight weeks_approved37.5 KBDownload
PreviewImpact_Amenities Island, Johann Lourens Photography18 MBDownload
PreviewImpact_Breakaway Seating, Johann Lourens Photography1.87 MBDownload
PreviewImpact_Entrance Arches, Johann Lourens Photography1.36 MBDownload
PreviewImpact_Neon Lighting, Johann Lourens Photography1.74 MBDownload
PreviewImpact_Think Tank, Johann Lourens Photography1.97 MBDownload
PreviewImpact, Office Entrance, Johann Lourens Photography 1.48 MBDownload
PreviewImpact_Informal Lounge, Johann Lourens Photography 2.39 MBDownload
PreviewImpact_Welcome Area, Johann Lourens Photography1.85 MBDownload
PreviewLloyd Stocks, Director, Western Cape, Trend Group18.9 MBDownload

The quick turnaround for the project is testament to Trend Group’s one-stop design and build approach. “The benefit for our clients when partnering with us is our ability to understand and interpret their needs, and design incredible workspaces, while implementing these seamlessly on time and on budget.”

Impact, a partnership management platform, turned to Trend Group for its new offices. The brief for the design intent was to be unconventional, fun, and quirky. “We used the clean industrial structure for our palette combined with art, colour, and unusual creative elements to bring the space to life,” explains Stocks. The Trend team worked closely with the Impact MD and Head of Marketing to understand the company’s culture as well as elements that would appeal to their staff.

The design concept is based on Impact’s circular logo, which is brought through in various ways from the round entrance doorway to reception, a think tank ball pit, bleacher seats, acoustic panels, and furniture. Stocks highlights that the design motif came about after the team gained an understanding of how the staff interacted and operated.

“They often huddle in teams and collaborate as groups in a ‘circle’. We also used this motif throughout the space to create soft and interesting lines. Their office space has a full view of Table Mountain, so we further used the circular motif by creating a circular tunnel leading from the waiting area into the offices, which focuses one on the magnificent view,” says Stocks.

An interesting reflection on the new hybrid way of working following Covid-19 is that Impact had a requirement for booths and pods to accommodate virtual meetings. “Virtual meetings have now become a common practice and the norm in most workplaces. Incorporating booths and pods in office environments has now become a necessity and not just a trend,” says Stocks.

There is plenty of natural daylight and an array of biophilic elements throughout the working areas. The bulk of the office space has glass shopfronts and magnificent views. The design intent was therefore to position the open plan desking along these perimeters to enhance the user experience by utilising natural light and taking advantage of the views. “We also incorporated a large amount of greenery in strategic areas to separate zones and soften areas,” points out Stocks.

A large breakout and open kitchen area were factored into the floorplan, becoming the beating heart of the office. The kitchen boasts a funky, modern colour palette with greenery and entertainment. This space is about bringing the team together and encouraging the culture to thrive. Employees can utilise the space to hot desk, collaborate, enjoy lunches, and so much more.

Commenting on the Cape Town market, Stocks says Trend Group has experienced consistent growth post Covid-19. At present, the Western Cape is experiencing an influx of people migrating there from other regions. This, in turn, has led to a number of businesses letting more space and others opening up new offices.

Ends

Notes to the Editor
To download hi-res images for this release, please visit http://media.ngage.co.za and click the Trend Group link to view the company’s press office.

About Trend Group
Trend Group specialises in office interior design and refurbishments in the commercial, industrial, and retail sectors. We are a comprehensive, solutions-driven company that operates on a turnkey basis. We offer a streamlined approach to design, procurement, and construction delivery, covering all aspects of the project solution. We are a proud Level 1 B-BBEE accredited company.

Trend Group Contacts

Cayleigh Zeidler

Marketing Manager

Phone: (010) 596 5956

Email: cayleigh [at] trendgroup [dot] co [dot] za

Web: www.trendgroup.co.za

Gavin Dickinson

Business Development Director

Email: info [at] trendgroup [dot] co [dot] za

Web: www.trendgroup.co.za

Phone: (010) 596 5956

 

Media Contact

Andile Mbethe

Account Executive
NGAGE Public Relations
Phone: (011) 867-7763
Cell: 073 565 6536
Email: andile [at] ngage [dot] co [dot] za
Web: www.ngage.co.za

Browse the NGAGE Media Zone for more client news articles and photographs at http://media.ngage.co.za