Socially-responsible corporate transaction bolsters skincare in SA
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PRESS RELEASE
Socially-responsible corporate transaction bolsters occupational skin care in SA
08 March, 2016: Internationally-renowned occupational skincare provider, the Deb Group, has embarked on a mission to extensively penetrate the Southern African market with its new global Deb Stoko product range by expanding its distributor network.
The international Deb Group has been in operation for over 75 years, reaching end-users through its extensive global distributor network. Deb Stoko provides the most comprehensive and high-quality product range covering the whole spectrum of skin care needs in the industrial, health care, commercial, food and beverage environments.
The range provides skin protection against a variety of threats, while providing specialised cleansing options from light, through to heavy and specialist requirements. In mid-2014, the Deb Group acquired Stoko Professional Skin Care, a global leader in combating skin disease in the workplace.
Just 12 months later, the company globally launched the new Deb Stoko Range – the most comprehensive and effective occupational skin care range in the world. By combining Deb and Stoko’s highly complementary geographic footprints, customers and products, combined with the research and development teams, they have created a ground-breaking range of products and systems to lead the fight against occupational skin disease and the spread of infection.
Deb Stoko has been supplying the Southern African industrial and mining sectors with a limited selection of its legacy Stoko range through distributor MSA Africa. Recently, MSA Africa made a strategic decision to focus exclusively on its core branded manufactured product range, and has handed its hand care component to Tlholo Mining Industrial Supplies as an enterprise development initiative.
MSA Africa Director Colin Oliver explains that, as part of the enterprise development initiative, the partnership between MSA Africa and Deb Stoko will cease to exist. In terms of the B-BBEE Codes of Good Practice, enterprise development aims to address key challenges facing small businesses, specifically black-owned entities, in order to ensure sustainability and profitability.
Enterprise development initiatives aim to assist and accelerate the development, sustainability and ultimate financial and operational independence of the beneficiaries, by assisting them in expanding their operational and sales capacity.
Tlholo Mining Industrial Supplies is wholly-owned by Job Moraka, an established entrepreneur who also manufactures and distributes safety signage for the industrial sector with a core focus on safety. MSA Africa has worked with Tlholo Mining Industrial Supplies for over two years.
“We believe that Tlholo Mining Industrial Supplies will be able to add significant value to Deb Stoko’s existing customers and assist in growing the brand in South Africa. The handover is in the process of being finalised and, as part of its enterprise development responsibility, MSA Africa will remain a support structure for both companies going forward,” says Oliver.
Morakaadds: “We are very excited about the partnership, it will bring opportunities for both companies to drive the products further. It is also a pleasure to drive products that make a difference and will be appreciated by the end-users.”
Deb Stoko’s Southern African Business Development Manager, Karl Weber, is focused on providing product and marketing support to Tlholo Mining Industrial Supplies and Deb Stoko’s other distributors.
He says: “We are grateful for the loyal contribution MSA Africa has made thus far, and our role is to support the transition between MSA Africa and Tlholo to ensure its success. The Deb Group is passionate to make hands matter in the workplace and Tlholo’s top priority is to grow the use of the world’s greatest occupational skin care product range in South Africa.”
For more on the Deb Stoko skincare range, visit http://www.debgroup.com/uk
Ends
Notes to the editor
To download hi-res images for this release, please visit http://media.ngage.co.za and click the MSA Africa link to view the company’s press office.
About MSA
MSA has been the world's leading manufacturer of high-quality safety products since 1914. MSA products may be simple to use and maintain, but they’re also highly-sophisticated devices and protective gear - the result of countless R&D hours, relentless testing, and an unwavering commitment to quality that saves lives and protects thousands of men and women each and every day. Many of MSA's most popular products integrate multiple combinations of electronics, mechanical systems, and advanced materials to ensure that users around the world remain protected in even the most hazardous of situations. MSA's dedication to safety has been the key to its impressive year-over-year growth. In eight of the past ten years, MSA has achieved record growth numbers, with annual revenues of more than US$1 billion.
MSA Africa Contact Details
Colin Oliver
MSA Africa Director
Tel: (011) 610 2600
Email: Colin [dot] Oliver [at] msasafety [dot] com
Web: www.MSAsafety.com
Media Contact
Jana Klut
NGAGE Public Relations
Phone: (011) 867 7763
Fax: 086 512 3352
Cell: 074 111 4900
Email: jana [at] ngage [dot] co [dot] za
Web: www.ngage.co.za
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