Why use social media during times of crisis such as Covid-19?
When it comes to Social Media during such a time of crisis, it’s important that you understand the benefits:
Broadcasting critical information: Social Media provides a platform that can help with preparation for impending events, and provide warning, response, recovery and educational updates. Content can be communicated in real-time and broadcast to a broad audience quickly and easily.
Promoting resiliency: An important factor that creates and strengthens resiliency and the ability to recover and come back from distressing events and experiences is connection to others. A sense of belonging and community can be facilitated through Social Media. It’s important that clients know they are not alone!
Access to resources: Sites in the form of social media networks, blogs and websites offer a way to obtain and exchange information and resources in times of emergency, crisis or disaster. This is essential, especially during the Covid-19 pandemic, to connect people when social distancing is the new norm.
No geographical boundaries: Geographical boundaries cannot stop Social Media from reaching people, prospects and customers across the globe. Anybody who has online presence can be targeted, no matter what industry they’re in. Wouldn’t it be nice to expand your reach on a global scale, and to expand your business and market share by serving customers from all over the world?
Larger Sales, Fatter Profits: Social Media is one of the most effective ways to reach people you never would have been able to reach with traditional marketing. Targeting customers from all over the world helps increase sales, and makes it more likely that your more ambitious sales targets will be met. Service-oriented businesses especially can take advantage of the nearly cost-free environment of Social Media, which can provide such a global presence.
Two-way communication: Traditional marketing techniques such as promotional letters, fliers, brochures and other forms of delivering marketing messages are an entirely one-sided form of communication where only the business itself has something to say. By creating a Social Media strategy, opportunities for customers to provide feedback, as well as opportunities for direct dialogue with a corporate representative over Facebook, is possible. Social Media efforts give companies a digital personality and provide an additional component for effective branding techniques.
You need to hear from your clients: Feedback is the lifeblood of any business, and Social Media helps you find out what your customers have to say about you. Once you have communicated about your business and made a sale, you need to hear what and how you should improve your service.
Ends
Media Contact
Renay Tandy
NGAGE Public Relations
Phone: (011) 867-7763
Fax: 086 512 3352
Cell: 082 562 5088
Email: renay [at] ngage [dot] co [dot] za
Web: www.ngage.co.za
Browse the NGAGE Media Zone for more client press releases and photographs at http://media.ngage.co.za