Paragon adds South African flair to Sage fit-out in Waterfall Gateway West
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 Preview | The design incorporated different features within each meeting room. | 14.57 MB | Download |
 Preview | The fit-out accommodates a meeting suite, cafeteria, coffee pause areas, agile spaces, and a data centre. | 14.53 MB | Download |
 Preview | The primary driver was using robust materials that are aesthetically-pleasing, and that suit the Sage brand. | 13.03 MB | Download |
 Preview | Paragon Associate Dale Friedman. | 1.66 MB | Download |
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“We conceptualised all of our designs based on how we understood Sage as a global client, but developed a uniquely South African flavour for this organisation,” Paragon Associate Dale Friedman comments.
The team also comprised Paragon Interface Director Claire D’Adorante and Interior Designer Jessica Self. The client was Sage Global Real Estate team, based in France, that together with local Sage representatives collaborated towards this successful project outcome.
The timeframe from concept development to final completion was a year, from end 2017 to end 2018. The size of the fit-out itself was 5 500 m2, consisting of three floors. The design incorporated different features within each meeting room.
This created excitement throughout the floorplates, and to get the staff to move around the building, sharing different spaces within the fit-out. The colours also varied per floor to assist with wayfinding and design differentiation.
“As Sage has global space-planning guidelines for all of its projects, this made the planning process very streamlined,” D’Adorante highlights. The fit-out accommodates 550 desks, based on a desk-sharing philosophy, all in an open-plan environment.
The success of the project, and the well-being of all the employees, is linked largely to the types and number of support spaces included within the fit-out, ranging from private phone booths to formal meeting rooms that enable Sage staff to work according to their daily needs. The fit-out also accommodates a meeting suite, cafeteria, coffee pause areas, agile spaces, and a data centre.
The bold use of colour and texture played an important role in the overall design. A custom-designed iconographic signage system was developed specifically for Sage that aligns workplace functions with the applicable workspaces.
The primary driver was using robust materials that are aesthetically-pleasing, and that suit the Sage brand. “As it is a global organisation, it is able to leverage off global agreements, and therefore it was a mixture of local and imported materials,” Friedman elaborates.
“We have worked successfully on many projects with globally-based clients, and believe we can offer design solutions that suit the needs of our clients within any constraints. This project was successfully completed, on time and within budget, with a very satisfied client at the end of the day,” Friedman concludes.
Sage began as a small business in the UK 30 years ago, with over 13 000 colleagues now supporting millions of business builders across 23 countries as they power the global economy. Sage reinvents and simplifies business accounting through brilliant technology, working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners, and developers.
Ends
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Notes to the Editor
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About the Paragon Group
Paragon, established in October 1997, is an internationally-active African design business, based in Johannesburg. It delivers commercial architecture, masterplanning, interior design, and space planning to visionary clients in all property sectors.
We are committed to Africa, and believe in the future of its cities. Our roots are here. We have much to offer. We are able and agile, and actively participate in the continent’s urban and human development. Paragon is flexible and diverse in its approach to design. Each project is unique and not driven by style, but by lifestyle and a response to user needs. Elegant and efficient planning form the core of our designs. We understand the needs of our clients, and know how to generate ever new architectural forms in a competitive property market.
We are known for hands-on engagement with all opportunities present in the modern global building industry. The true measure of our skill is our ability to engage at all levels and with all players that make up the colourful world of construction and property development. Our buildings look forward. We embrace the future, because we will be a part of it – part of its problems and responsibilities, and part of its great freedoms and achievements.
Paragon Group Contact
Hugh Fraser
Media Manager
Phone: (011) 482 3781
Fax: (011) 482 3784
Cell: 083 309 4275
Email: media [at] paragon [dot] co [dot] za
Web: www.paragon.co.za
Media Contact
Renay Tandy
NGAGE Public Relations
Phone: (011) 867 7763
Fax: 086 512 3352
Cell: 082 562 5088
Email: renay [at] ngage [dot] co [dot] za
Web: www.ngage.co.za
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