Iconic Champion® Brand Ignites Automotive Service Category With Comprehensive New Range of Quality Parts
 | Iconic Champion Brand Ignites Automotive Service Category With Comprehensive New Range of Quality Parts_approved | 70.5 KB | Download |
 Preview | Champion®’s filter range includes air, cabin, fuel, and oil filters. | 7.32 MB | Download |
 Preview | Champion®’s full ignition range includes IPSG and Glow Plug Control Units. | 7.09 MB | Download |
 Preview | Champion®’s lighting range includes Xenon and halogen headlamps, signal lamps, and interior lamps | 7.25 MB | Download |
Johannesburg, South Africa, January 14, 2018… Federal-Mogul Motorparts’ globally recognised Champion® brand, which has a proud heritage spanning over 110 years, has extended its range to include original equipment-quality lighting, filters, wipers and ignition products. In addition to its expanded range, the Champion® brand now also offers innovative traditional and retail programmes that can be adapted to the needs of automotive parts businesses in the aftermarket.
One of the automotive service industry’s most widely recognized and trusted brands, Champion and its iconic ‘bow tie’ logo have long been viewed as a mark of excellence for professional racers, technicians and consumers worldwide. Federal-Mogul Motorparts, a leading manufacturer of components for the OE and replacement markets, is helping aftermarket distributors and retail businesses ignite their sales in the automotive service category by leveraging the brand’s ever-growing appeal and trusted technologies.
“Throughout its history, Champion has helped feed consumers’ passion for their vehicles by delivering exceptional performance, reliability and value in every product,” said Massimiliano Milani, Product and Marketing director, Federal-Mogul Motorparts, EMEA. “These same impressive benefits are now available across several of the fastest growing service categories and can be adapted to the requirements of any distribution channel and business partner.”
The expanded Champion local range includes lighting products (Xenon and halogen headlamps, signal lamps and interior lamps), filters (air, cabin, oil and fuel), wipers (Aerovantage and Easyvision ranges), and ignition components (genuine Champion spark plugs, glow plugs, ignition coils, wire sets, and glow control units).
This expanded Champion portfolio is supported by an array of new product application and technical resources, merchandising materials and extensive trade and consumer communications. The brand also offers a dramatically enhanced website, www.championautoparts.eu, featuring a convenient ‘find my part’ cross-range product look-up tool, store locator, technical tips, installation guides, trouble tracers, and more. Distributor, store and workshop professionals can access additional technical information by enrolling in Champion-related interactive training courses through the www.fmcampus.eu technical education portal.
“The new Champion is more than a collection of appealing products – it is a fully-integrated business platform that can help businesses leverage one of the industry’s great brands for increased market share and customer satisfaction,” Milani said. “From the product in the package, to the in-store and online information developed to influence the consumer’s purchasing decision, Champion is once again redefining the user experience – just as it has for more than a century of industry leadership.”
To learn more about Champion, please visit www.championautoparts.eu or a local distributor or Federal-Mogul Motorparts representative.
About Federal-Mogul
Federal-Mogul LLC is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company’s aftermarket brands include ANCO® wipers; Beck/Arnley® premium OE quality parts and fluids; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, National®, Nüral®, Payen®, Sealed Power® and Speed-Pro® engine products; MOOG® chassis components; and Abex®,Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24 countries. For more information, please visit www.FMmotorparts.com.
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH
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CONTACT:
Federal-Mogul Motorparts
Corporate Communications – Global; Karen Shulhan, karen [dot] shulhan [at] FMmotorparts [dot] com
Marketing Communications – EMEA; Vanessa Dirix, vanessa [dot] dirix [at] FMmotorparts [dot] com