GEM appoints Murray Leith as SANY Operations Manager
Leith will drive top-line growth across GEM’s new equipment sales, service and parts divisions. He will also build the SANY team and restructure its operating structure, with a dedicated focus on implementing the brand. Other operating efficiencies such as cost reductions and redirection will also be scrutinised closely.
“The continuing challenges we face are around product confidence, but as more customers are starting to use SANY machines, that confidence is growing. We see huge opportunity around our comprehensive product offering. From products to pricing, extended warranties, finance options and aftermarket support, we feel that our offering is superior to that of our competitors,” asserts Leith.
His career at GEM commenced in February 2018 as Operations Coordinator for SANY. Mainly dealing with the aftermarket division, Leith was tasked with implementing processes to drive aftermarket revenue and reduce costs.
Leith joined the sales team in June 2019. “By emphasising our enhanced product offering, aftermarket support and finance options, we managed to have a successful year with new SANY equipment sales.”
Being part of the Goscor Group is also helping to bolster the SANY brand in the marketplace. “We receive exceptional support from SANY, which allows us to be flexible in the way we trade. Our aim is to optimise customer profitability and provide a service that exceeds their expectations,” adds Leith.
GEM is now 100% operational at Level 3 of the national lockdown, with a full staff complement at work. “We have been servicing our customers since the start of the lockdown, and will continue to do so,” affirms Leith. In addition, SANY has imported 15 000 face masks that will be distributed to GEM customers as additional support.
Ends
Notes to the Editor
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About the Goscor Group
Industrial equipment group Goscor is a Bud Group company. Goscor represents leading equipment brands across several sectors. These include Crown, Doosan, Bendi, Hubtex and Taylor Dunn (forklifts and materials handling equipment); Bobcat (compact & construction); SANY (earthmoving); Tennant, Elgin, Maer, Delfin, Kaivac and HighPoint (industrial cleaning equipment); Lutian, Weima, Meiwa and Rato (industrial power solutions); Genie (aerial lift equipment); Sullair and Ozen (compressed air solutions), and many more.
Goscor Group Contact
Madel Dalla Pria
Marketing Manager
Phone: (011) 230-2600
Cell: 071 382 9553
Email: mdpria [at] goscor [dot] co [dot] za
Web: www.goscor.co.za
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Nomvelo Buthelezi
NGAGE Public Relations
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Fax: 086 512 3352
Cell: 083 408 8911
Email: nomvelo [at] ngage [dot] co [dot] za
Web: www.ngage.co.za
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