FUCHS LUBRICANTS SOUTH AFRICA has a long, proud history of sponsoring racing teams
 | FUCHS LUBRICANTS SOUTH AFRICA has a long proud history of sponsoring racing teams_approved | 51.57 KB | Download |
 Preview | Kayla Van Vught, Marketing Specialist at FUCHS | 284 KB | Download |
 Preview | SILKOLENE Chain Lube from FUCHS | 1.14 MB | Download |
 Preview | SILKOLENE is the main racing-focused product line from FUCHS | 1.7 MB | Download |
 Preview | SILKOLENE PRO 4 XP 15W-50 from FUCHS | 12.39 MB | Download |
 Preview | SILKOLENE PRO RG2 500 ml tub from FUCHS | 3.4 MB | Download |
The sponsorship is part of FUCHS’ ‘MOVING YOUR WORLD’ campaign, which focuses on efficient and sustainable lubrication solutions. “We support our customers, provide impulses, and move their world, with unconditional reliability. This represents the basis of our work, our claim, and our promise, both internally and externally,” says Kayla Van Vught, Marketing Specialist at FUCHS.
With its diverse sponsorship range, the company wanted to take it a step further by backing its FUCHS SILKOLENE brand in the motorsport market. With much of its sponsorships racing being either enduro or motocross, FarmJam was an ideal to build brand awareness. “The hare scramble-styled series has a long-standing history in enduro of 13-plus years, which brings us closer to the end user,” says Kayla.
With the technical knowledge of its sales force on-site, FUCHS was ready to engage and educate customers. The FarmJam sponsorship saw the FUCHS retail team on-site with its striking oil drum trailer, from which it sold products and exclusive merchandise.
“As the only lubricant supplier, we attend every race and share title sponsorship with Dunlop. Furthermore, within the 19 race divisions available, the top five finalists in each class, receive a complimentary FUCHS SILKOLENE product, which is a nice win across the board!” says Kayla.
FUCHS has a vast product range that caters to many types of motorsports, with teams on the water, on the track, and even in the mountains. SILKOLENE is the main racing-focused product line, while the TITAN range is the main player in the automotive sector.
An example of popular TITAN products used for sponsorship purposes is TITAN RACE PRO S SAE 10W-60. This has been developed especially for professional use in racing applications by offering optimum protection due to minimised frictional losses and a stable oil film. Others include TITAN SUPERSYN LONGLIFE SAE 5W-40 and TITAN SINTOPOID LS 75W- 90.
“We at FUCHS deliver efficient lubrication solutions. We believe that the motorsport community is not only diverse in its applications but is far-reaching as well. To grow our brand and trust within this community, we need to get involved by adopting a hands-on approach. This shows our customers that we want their input and are readily available to provide lubrication solutions and technical know-how where and when they need it, accompanied by our quality products,” says Kayla.
The innovative XP technology in the SILKOLENE Pro and Comp products, for example, offers real advantages such as a proven reduction in fuel consumption of up to 11%, a lower oil consumption of up to 18%, and an increase in performance of up to 3%. Users can achieve a noticeable impact on the performance of their two-wheelers.
Ends
Connect with FUCHS LUBRICANTS SOUTH AFRICA on Social Media to receive the company’s latest news
Facebook: @FuchsLubricantsSouthAfrica https://www.facebook.com/FuchsLubricantsSouthAfrica
LinkedIn: Fuchs Lubricants SA https://www.linkedin.com/company/fuchslubricantssa/?viewAsMember=true
Notes to the Editor
To download hi-res images for this news article, please visit http://media.ngage.co.za and click the FUCHS LUBRICANTS SOUTH AFRICA link to view its press office.
About FUCHS
FUCHS develops, produces, and markets high-grade lubricants and related specialties for virtually all industries Founded in 1931 as a family business in Mannheim, FUCHS is now the world's largest independent supplier of innovative lubricant solutions, covering almost every industry and application. Today, the company’s 6 000 employees in over 50 countries still share the same goal: To keep the world moving both sustainably and efficiently.
To live up to this claim, we think in terms of perfection, not merely standards. When developing individual solutions, we enter into an intensive customer dialogue – acting as an experienced consultant, innovative problem solver and reliable team partner. The results we provide meet not only the highest technological requirements, but also help customers save on operating costs and emissions. Because at FUCHS, sustainability is not simply an empty phrase, but a mindset – and thus the basis and aspiration of all our business activity.
FUCHS LUBRICANTS SOUTH AFRICA Contact
Kayla Van Vught
Marketing Specialist
Phone: (011) 565 9738
Email: kayla [dot] vanvught [at] fuchs [dot] com (kayla [dot] vanvught [at] fuchs [dot] com)
Web: www.fuchs.com/za
Media Contact
Rachel Mekgwe
Senior Account Executive
NGAGE Public Relations
Phone: (011) 867 7763
Cell: 074 212 1422
Email: rachel [at] ngage [dot] co [dot] za (rachel [at] ngage [dot] co [dot] za)
Web: www.ngage.co.za
Browse the NGAGE Media Zone for more client news articles and photographs at http://media.ngage.co.za