Cummins CG Limited targets strong growth in East Africa | 249.5 KB | Download | |
Preview | The new JV Company will be known as Cummins C&G Limited and will take over the full-line Cummins Distributorship in East Africa | 5.74 MB | Download |
Preview | Tony Satterthwaite is the Vice President Cummins Inc and President of Cummins Distribution Business. | 8.11 MB | Download |
Preview | Vijay Gidoomal and Gino Butera at the launch of the joint venture partnership between Cummins and Car and General in East Africa | 1.11 MB | Download |
24 March 2017
The 50:50 joint venture partnership between Cummins and Car & General (C&G), to be known as Cummins C&G Limited, will be fully operational in April 2017. Cummins C&G Limited’s region of responsibility will cover Kenya, Tanzania, Uganda, Ethiopia, South Sudan, Rwanda, Burundi, Djibouti, Eritrea, Somalia and Seychelles.
East Africa, one of the faster-growing regions in the world, with an expected GDP growth rate of 6% over the next five years, represents a strategic growth opportunity for Cummins in Africa. The new partnership will consolidate the sales, service, and support of Cummins products in East Africa.
Car & General was first appointed as an approved Cummins distributor of Power Generation products in 2006. The company leveraged its existing network to establish a strong presence in Kenya, Tanzania, and Uganda, gaining over 15% market share in the genset sector. Consequently, Car & General was soon awarded distribution rights for Cummins’ full range of products and services.
Cummins brings brand strength, technical expertise, and proven policies and processes to the new partnership, in addition to Car & General’s strong local market knowledge, experience and capabilities. Together the new Cummins C&G business aims to deliver superior customer sales, service, and support in East Africa.
“We view this as a critical milestone in the close business relationship we have developed with Cummins over the years. We believe our core business and community values are aligned, and see this partnership as a unique opportunity to solidify market leadership in our existing territories, and capture market share where we are still building our presence,” Vijay Gidoomal, Managing Director of Car & General, highlights.
Commenting on the partnership, Gino Butera, Managing Director and Vice President of Cummins Africa Middle East, adds: “We are excited to partner with Car & General. Over the past decade, it has grown the Cummins distribution business in East Africa. We see untapped growth opportunities to expand Cummins’ customer support in the region,” he concludes.
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About Cummins
Cummins Inc., a global power leader, is a corporation of complementary business units that design, manufacture, distribute and service diesel and natural gas engines and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.
Cummins South Africa is headquartered in Johannesburg, with branches in Longmeadow, Bloemfontein, Cape Town, Durban and Port Elizabeth.
Cummins Contacts
Susan S Quist
Cummins Spokesperson
susan [dot] quist [at] cummins [dot] com
Palesa Ramodibe
Marketing Manager
Tel: +27 11 589 8400
palesa [dot] ramodibe [at] cummins [dot] com
Media Contact
Jonathan Ducie
NGAGE Public Relations
Phone: +27 11 867 7763
Fax: +27 86 512 3352
Cell: +27 84 709 0167
jonathan [at] ngage [dot] co [dot] za