Bubble-like showroom for earthmoving equipment is a first for SA

5 March 2019
Paragon Architects South Africa (PASA) was tasked by developer Eris Property Group to design an aesthetically-appealing corporate head office and showroom that fits in with the industrial environment of Isando in Johannesburg for Barloworld Equipment, the Southern African dealer for Caterpillar earthmoving equipment for the construction and mining industries.
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application/msword iconBubble-like showroom for earthmoving equipment is a first for SA42 KBDownload
PreviewPASA Project Architectural Technologist David Cloete.2.38 MBDownload
PreviewThe bubble-like structure is dedicated to large earthmoving equipment.6.6 MBDownload
PreviewThe building is split into two specialty areas, namely equipment defined by tyre or track category.10.3 MBDownload
PreviewThe state-of-the-art 4 500 sqm head office consists of two elongated, north-facing buildings.8.37 MBDownload

Barloworld Equipment currently operates out of various sites and offices across Sub-Saharan Africa. It was decided that the corporate head office in Sandton, Johannesburg be relocated to the Isando site. Here the building had to provide sufficient space to consolidate all corporate staff, while promoting employee well-being.

The building also had to facilitate a productive but agile working environment, taking into account efficiency with regard to water use, energy consumption, and waste management. Another important criterion was that the look and feel had to reflect Barloworld Equipment’s corporate identity and culture, PASA Project Architectural Technologist David Cloete highlights.

A feature of the project was its prime location adjacent to the busy R24 highway, where it was vital to maximise the available frontage. Apart from housing offices for Cat Rental and Used Equipment, the design had to showcase the brand via internal and external areas.

The state-of-the-art 4 500m² head office consists of two elongated, north-facing buildings: A two-storey north building, and a three-storey south building, linked by an enclosed, glazed bridge. The office structures sit lightly on a landscaped podium, which floats above a semi-basement parking level.

The 3 200m² showroom is the first of its kind in South Africa – a bubble-like structure dedicated to large earthmoving equipment. The building is split into two specialty areas, namely equipment defined by a ‘tyre’ or ‘track’ category, open and enclosed showroom area. The space also includes two floors of office space to the rear.

PASA came up with the unique bubble-like concept as the main driver of the design. “It was an interesting challenge to visualise and design an architectural space that not only houses people, but which also caters for earthmoving equipment on a large scale,” Cloete comments.

“Our intention was not only to make the equipment the hero, but to accommodate interaction with the equipment itself, promoting its presence so that users could appreciate the shape of the space. This was achieved by means of subconscious similarities with key elements taken from the form of the equipment itself,” Cloete explains.

Fortunately, the site promotes north-facing buildings, which is important in terms of building orientation. However, the adverse soil conditions in Isando called for some intervention from the surface-bed level in order to accommodate the footprint. In this instance, the footprint was relatively simple, with the head office sitting atop a semi-basement level. Hence the structure above only had to accommodate the kinked footprint design, with the showroom a curved rectangle in plan.

“In terms of space, we had to consider clearance at every single situation, not only to the sides of the equipment, but above especially. Structural clearance always calls for additional structure to accommodate it, and how visually appealing that accommodating structure looks like from an architectural perspective,” Cloete elaborates.

Here large spanning trusses that carry a simplified roof were incorporated, sitting on a grid that can accommodate the different sized equipment sizes, with an intermediate steel girder framework allowing for the bubble-like design. This meant that the elongated, curved form of the showroom tied the entire design together.

The head office itself features flush glazed strip windows, artfully creating a more sophisticated floor-to-ceiling experience. The showroom boasts a highway-facing flush glazed façade that not only allows visual interaction, but also accommodates the required height and side clearance for the equipment, while conforming with the structural grid itself.

The project broke ground at the end of 2018, and is anticipated to be completed by end 2019.

Barloworld Equipment Isando Campus Property Development, corner of Electron Road and Industrie Street in Isando, Johannesburg

Paragon Architects South Africa team

Anthony Orelowitz

David Cloete

Jarred Pincus

Lebogang Mohapi

Professional team

Client: Barloworld Equipment

Developer: Eris Property Group

Architect: Paragon Architects South Africa

Civil & Structural Engineer: DG Consulting Engineers

Quantity Surveyor: Matla Quantity Surveyors

Electrical Engineer: Ingplan Consulting Engineers

Mechanical Engineer: Spoormaker & partners

Wet Services Engineer: Sutherland engineers

Fire Engineer: Specialised Fire Technology

Health & Safety Consultant: Cairnmead Industrial Consultants

Lift Consultant: Solutions for Elevating

Main Contractor:  Trencon Construction

Main Civil Contractor: Phoenecian Earthworks & Demolition

Ends

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Notes to the Editor
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About the Paragon Group                                                                                
Paragon, established in October 1997, is an internationally-active African design business, based in Johannesburg. It delivers commercial architecture, masterplanning, interior design, and space planning to visionary clients in all property sectors.

We are committed to Africa, and believe in the future of its cities. Our roots are here. We have much to offer. We are able and agile, and actively participate in the continent’s urban and human development. Paragon is flexible and diverse in its approach to design. Each project is unique and not driven by style, but by lifestyle and a response to user needs. Elegant and efficient planning form the core of our designs. We understand the needs of our clients, and know how to generate ever new architectural forms in a competitive property market.

We are known for hands-on engagement with all opportunities present in the modern global building industry. The true measure of our skill is our ability to engage at all levels and with all players that make up the colourful world of construction and property development. Our buildings look forward. We embrace the future, because we will be a part of it – part of its problems and responsibilities, and part of its great freedoms and achievements.

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