The Power Tools division of the Bosch Group is the world market leader for portable electric power tools and power tool accessories. In 2011, the division’s associates generated sales of 3.8 billion euros, 90 percent of which was generated outside of Germany. With brands such as Bosch, Skil, and Dremel, the division stands for customer focus and extremely high power of innovation.
The core success factors are the power and pace of innovation: Bosch launches more than 100 new power tools onto the market every year. In 2011, around 40 percent of the sales of Bosch Power Tools was achieved with products that have been on the market for less than two years. In 2011, Bosch was able to grow faster than the market and gained important market shares.