Bosch empowers women to become masters of DIY
 | Bosch empowers women to become masters of DIY | 37.5 KB | Download |
 Preview | Suzelle points to her familiarity with the Bosch cordless combi drill, which has become such an integral part of her daily exist | 4.27 MB | Download |
 Preview | Elle Franco, co-presenter on ‘Home Made Easy’ on the DSTV Home Channel | 112.46 KB | Download |
 Preview | Elle is one of the women who have revolutionised the DIY sector by injecting creativity, enthusiasm, and a will to succeed | 1.13 MB | Download |
 Preview | Suzelle and her second-best friend, Marianne | 174.13 KB | Download |
Credited with revolutionising the DIY market for a home audience, Suzelle’s message to women wanting to engage in DIY is simple, but powerful: “Do not be scared of power tools. They are my second-best friend, after Marianne.”
Power tools “are there to make the job at hand that much easier.” For example, she points to her familiarity with the Bosch cordless combi drill, which has become such an integral part of her daily existence, she even uses it to whip egg whites and beat butter in the kitchen. “I love my drill. It is one of the most versatile tools ever.”
This is a sentiment shared by Elle Franco, co-presenter on ‘Home Made Easy’ on the DSTV Home Channel. “You just have to master one thing at a time. Power tools are not there to scare you, but are there to get the job done. It is really not that difficult, and looks far more intimidating than it actually is.
“If you respect the tool, and know how it works and what the safety features are, it is your best friend. If you try to cut corners and do not do your homework, you could hurt yourself and delay the project. It is all about believing in yourself. Do not say no if you have never tried it before,” Elle stresses.
So what do these two DIY doyennes regard as their personal favourite power tool? Suzelle points immediately to the Bosch cordless combi drill, which has become such an integral part of her daily existence, she even uses it to whip egg whites and beat butter in the kitchen. “I love my drill. It is one of the most versatile tools ever.”
Elle cites her personal favourite as the Bosch compound mitre saw, which takes the pain out of cutting wood to size. “I used to have to go a hardware shop in order to use its in-store cutting service, but the Bosch compound mitre saw makes this arduous task a cinch at home.”
Suzelle recalls that her initial forays into the male-dominated world of DIY were greeted with the general sentiment that “who was this crazy girl with the power tools. It was totally unexpected. People did not believe I could ever be successful in the DIY world.”
Elle concurs it is important for women to break down the stereotype that DIY is for men only. “Do not be shy because you are a girl doing DIY. I still love fashion, for example. I just happen to be a woman with both a big shoe collection and a power tool collection.” Suzelle elaborates: “In order to DIY, you do not need a dusty garage and have to wear old clothes. Combine it with a bit of glamour, which places it in a totally different light.”
Not only is the number of women involved in DIY growing steadily, but Suzelle also thinks that their influence as both a market and a target audience is underestimated. “It is the girls who are driving the DIY industry by becoming creative and inspired enough to tackle projects in their own homes. Never under-estimate a lady with a power tool. I think she will go places.”
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Notes to the Editor
To download hi-res images for this release, please visit http://media.ngage.co.za and click the Bosch link to view the company’s press office.
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Notes to the Editor
To download hi-res images for this release, please visit http://media.ngage.co.za and click the Bosch link to view the company’s press office.
Bosch is continuously increasing its footprint in Africa
Bosch has been present in Africa since 1906, and is currently in ten African countries: South Africa, Egypt, Morocco, Kenya, Angola, Mozambique, Algeria, Nigeria, Ghana, and Tunisia. Depending on future business development, the company plans to increase this number in the next years. All four Bosch business sectors – Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology – have operations on the continent. In 2016, Bosch generated sales of some €435 million, with more than 840 associates in Africa.
Corporate social responsibility in Africa
Bosch actively promotes talented young people in sub-Saharan Africa. In 2008, it was one of the initiators of Afrika kommt!, an initiative of German industry for junior managers from sub-Saharan Africa. Since 2008, Bosch has been part of a group of some 20 companies offering scholarships to African junior executives to spend a year in Germany completing a professional training programme. Since then, more than 58 young African have been selected for the programme. The goal is to foster mutual exchange and learning between budding African executives and German companies. www.afrika-kommt.de
In the spirit of its founder, Robert Bosch, the company is committed to encouraging and fostering entrepreneurship, innovation, and contribution to society at large. Bosch has been a proud sponsor of the 2016 All Africa Business Leader Awards, hosted by CNBC Africa, recognising the continent’s outstanding leaders. www.aablawards.com
The fourth industrial revolution provides the platform for an evolving education system to prepare the youth today to face the challenges of tomorrow. in 2015, Bosch South Africa invested in an outreach robotics program, giving the opportunity to children from various backgrounds to study robotics. This resulted in two teams qualifying and competing in the 2016 World Robotics Olympiad. http://www.dspretoria.co.za/
The Bosch Group at a glance
The Bosch Group is a leading global supplier of technology and services. It employs roughly 390 000 associates worldwide (as of 31 December 2016). According to preliminary figures, the company generated sales of €73.1 billion in 2016. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected industry. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to create solutions for a connected life, and to improve quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is ‘Invented for life.’ The Bosch Group comprises Robert Bosch GmbH and its roughly 450 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 120 locations across the globe, Bosch employs 59 000 associates in research and development.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as ‘Workshop for Precision Mechanics and Electrical Engineering’. The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.
Additional information is available online at www.bosch.com, www.bosch-press.com, http://twitter.com/BoschPresse
Bosch Home & Garden Contact Details
Davinia Chikoorie
Bosch Home & Garden Brand Manager
Tel: (011) 651-9729
Email: Davinia [dot] Chikoorie [at] za [dot] bosch [dot] com
Web: www.bosch.co.za
Media Contact
Jonathan Ducie
NGAGE Public Relations
Phone: (011) 867-7763
Fax: 086 512 3352
Cell: 084 709 0167
Email: jonathan [at] ngage [dot] co [dot] za
Web: www.ngage.co.za
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