Mentored initially by National Operations Manager Brian Rachman, Wright gradually assumed a larger role in the day-to-day running of the Durban branch, as well as its strategic focus, which resulted in her latest promotion.
With its target markets being construction and civils, Wright says that these sectors are showing green shoots following a tough 2019, during which the industry showed a marked downturn. Focusing exclusively on new equipment sales only, in addition to parts and service, the Durban branch is therefore a major contributor to Bobcat’s bottom line.
While anticipating modest growth this year, Wright highlights that the Durban branch is paying close attention to service and technical back-up excellence to ensure that all of its clients’ requirements are met, and that their machines are up and running at all times so as to mimimise downtime.
With Bobcat’s National Technical Manager, Justin Wright, also based in Durban, the branch has access to extensive experience and expertise that can be leveraged to assist its diverse customer base.
Commenting on the major challenges faced by a woman of colour in a traditionally male-dominated environment, Wright says her engaging personality and willingness to learn continuously, ask questions, and get her hands dirty has helped overcome such barriers.
Bobcat Durban recently also appointed its first female Sales Representative, namely Cindy Petersen. “We are excited to see what’s next for this branch!” Wright concludes.
Ends
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Notes to the Editor
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About the Goscor Group
Industrial equipment group Goscor is a Bud Group company. Goscor represents leading equipment brands across several sectors. These include Crown, Doosan, Bendi, Hubtex and Taylor Dunn (forklifts and materials handling equipment); Bobcat (compact & construction); SANY (earthmoving); Tennant, Elgin, Maer, Delfin, Kaivac and HighPoint (industrial cleaning equipment); HPower, Weima, Meiwa and Rato (industrial power solutions); Genie (aerial lift equipment); Sullair and Ozen (compressed air solutions), and many more.
Goscor Group Contact
Debby Marx
Group Marketing Communications Manager
Phone: (011) 230-2600
Fax: (011) 393 5512
Cell: 084 200 2278
Email: dmarx [at] goscor [dot] co [dot] za
Web: www.goscor.co.za
Media Contact
Nomvelo Buthelezi
NGAGE Public Relations
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Fax: 086 512 3352
Cell: 083 408 8911
Email: nomvelo [at] ngage [dot] co [dot] za
Web: www.ngage.co.za
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