BI to unveil new brand identity to agricultural sector at NAMPO 2016

22 March 2016
Bearings International (BI) will be unveiling its new brand identity to the agricultural sector at this year’s NAMPO (National Maize Producers’ Organisation) Harvest Day expo organised by Grain SA.
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With a record 70 000 attendees at the 2015 event, NAMPO Harvest Day is an important platform for BI to showcase its comprehensive range of bearings and power transmission products, which are essential components for the optimal efficiency and productivity of farming equipment.

One of the largest privately organised and owned exhibitions in the world, as well as the biggest showcase of agricultural machinery and livestock in the Southern Hemisphere, NAMPO Harvest Day takes place annually on the outskirts of Bothaville in the Free State.

Organised by Grain SA, NAMPO Harvest Day provides a unique opportunity for all manufacturers and distributors of agricultural machinery, products and ancillary services to exhibit, as well as to demonstrate, their wares to the South African farming community.

BI CEO Burtie Roberts comments that the 2016 event will be an ideal platform to unveil the company’s new brand identity to the agricultural community, which includes a streamlined logo and corporate livery, in conjunction with improved customer service and focus.

“Our aim is to provide a cost-effective, quality service to internal and external customers. Our segmented, targeted product offering allows us to compete more effectively, without focusing on price,” Roberts comments.

With NAMPO Harvest Day increasingly seen as a showcase for the introduction of the newest technology and products for the agricultural sector, BI’s long-standing presence at the event is an important endorsement of the latest developments.

BI’s diverse product line-up meets a broad spectrum of requirements of the South African agricultural sector. This runs the gamut from supplying bearings and chain to couplings and transmission products for arduous farming applications such as ploughing, planting, harvesting and baling.

BI is also able to provide expert advice on keeping farming equipment operating at optimum efficiency, in addition to outlining the most optimal maintenance procedures. It carries a comprehensive stockholding of spares, in addition to chain and V-belt drives.

“We work together with our customers, with the understanding that the current economic environment places more pressure on them to do more with less; together we ensure they grow, while we grow,” Gugulethu Nkutha, BI marketing manager, concludes.

A highlight of BI’s participation at this year’s event will be the presence of a dedicated sales team and Product Managers to answer all customer queries and to provide comprehensive information on the brands represented.

The main brands on display at BI Stand 49-50 at NAMPO 2016 display will be:

KML: An international market leader in bearings and transmission components.

LOCTITE: A global market leader in adhesives, sealants and surface treatment.

FAG: A specialist manufacturer of a comprehensive range of world-class bearings.

CITRONOL: A manufacturer of industrial hand cleaners (with or without grit), barrier creams, multipurpose cleaners, heavy-duty cleaners/degreasers, liquid hand soap, pine gel, all-purpose cleaner and dishwashing liquid.

MAKITA: A global supplier of power tools that assist people in creating homes and living environments, in addition to outdoor power equipment.

ROCOL: An American multinational that develops, manufactures and markets technically-advanced  lubricants.

DODGE: A world-leading manufacturer of housed bearings.

Additional brands on display will be: KML, Agri Chain, Rocol, LoctiteTR Gearboxes, FAG, Opti / Goodyear, Jonnesway and Citronol.

 

Ends

Notes to the Editor
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About Bearings International
Bearings International (BI) is a member of the Hudaco Group. It is a leading distributor of bearings and power transmission products in Southern Africa. With its customer-focused approach, it is committed to delivering value to all stakeholders, offering quality solutions that make a real difference to optimising plant availability and turnaround time. With over 58 years’ experience in the bearings industry, BI puts this expertise to good use. It goes to great lengths to ensure that its product range and service meet the changing needs of its clients, industry and business. Backed by an elite technical team, BI covers the full spectrum of customer requirements. It is able to ensure immediate availability of product through its nationwide network of branches.

Bearings International Contact Details 
Gugulethu Nkutha
Marketing Manager
Tel: 011 899 0000
Email: robinab [at] bearings [dot] co [dot] za (gugulethu [at] bearings [dot] co [dot] za)
Web: www.bearings.co.za

Media Contact
Gerhard Hope
NGAGE Public Relations 
Phone: (011) 867 7763
Fax: (086) 512 3352
Cell: 078 824 8723
Email: gerhard [at] ngage [dot] co [dot] za (gerhard [at] ngage [dot] co [dot] za)  
Web: www.ngage.co.za

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