BI appoints new product manager for chain and gears

30 July 2018
Leading supplier BI has appointed Frikkie Ras as product manager for its chain and gears product portfolio, reporting directly to BI Business Unit Head Ross Trevelyan at the Parkhaven head office.
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application/msword iconBI appoints new Product Manager to drive growth at 44 branches_ approved29.5 KBDownload
PreviewFrikkie Ras is newly-appointed chain and gears product manager at BI.3.09 MBDownload

Ras was appointed officially to the position on 1 March. He has over 13 years’ industry experience, including a stint as product manager and general manager at related companies. He holds a Diploma in Sales and Marketing Management, and is in the process of completing his BSc Engineering degree.

In his new position, Ras will support BI’s 44 branches nationwide by sharing his extensive knowledge of the company’s products with the sales teams. “My primary product focus will be on chains, sprockets, and gearboxes. I will place particular emphasis on increasing the uptake of our chain products in industries as diverse power generation, mining, cement, timber, bottling, and food-and-beverage,” Ras explains.

A main aim is to transfer his many years of industry knowledge and experience to the BI salesforce, in support of the supplier meeting, and exceeding, its sales targets as it focuses on providing complete solutions for its customers’ specific requirements.

Chain products distributed by BI include transmission, sugar, scraper, motor car timing, offset sidebar, agricultural, leaf, engineered elevator, conveyor, positively infinitely variable chain, Ramsey silent tooth chain, heavy-duty welded steel, and specialised drill rig chains.

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About BI
BI is a member of the Hudaco Group. BI is a leading distributor of bearings and power transmission products in Southern Africa. With its customer-focused approach, BI is committed to delivering value to all its stakeholders, while offering quality solutions that make a real difference to optimizing plant availability and turnaround time. With over 60 years in the bearings and power transmission industry, BI puts its experience to good use by going great lengths to ensure their product range and services meet the changing needs of clients, industry and business. Backed by an elite technical team, BI covers the full spectrum of customer requirements, and is able to ensure immediate availability of products through a nationwide network of branches.

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