BI appoints Business Development Leader for cement, pulp & paper, and chemicals
Reporting directly to Bearings International Manager Shenton Botes, Van Niekerk forms part of the larger BDL team structure established by BI, with a dedicated and focused approach to core market segments. These segments are Mining, Agriculture, Sugar, OEMs, Steel, FMCG, Automotive, Services and Infrastructure, and Wholesale and Retail.
With seven years’ industry experience, and holding a marketing certificate, Van Niekerk explains that BI’s unique approach is to target existing and potential customers at grassroots level. The salesforce will therefore service the daily customer requirements.
The BDL team, on the other hand, will look specifically to nurturing co-operative relationships with all relevant internal and external stakeholders. In this regard, Van Niekerk cites her management style as encompassing “a collaborative approach, encouraging teamwork, and working proactively towards a common goal.”
“BI is a house of world-class leading brands, and we are working closely with our suppliers to penetrate new market segments and grow through innovative marketing initiatives,” Customer Offer Marketing Manager Victor Strobel highlights.
Apart from its 49-branch network in South Africa, BI is also focusing on unlocking opportunities elsewhere on the continent, as well as diversifying into other segments such as the retail market,” Strobel concludes.
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Ends
Notes to the Editor
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About BI
BI is a member of the Hudaco Group. BI is a leading distributor of bearings and power transmission products in Southern Africa. With its customer-focused approach, BI is committed to delivering value to all its stakeholders, while offering quality solutions that make a real difference to optimizing plant availability and turnaround time. With over 60 years in the bearings and power transmission industry, BI puts its experience to good use by going great lengths to ensure their product range and services meet the changing needs of clients, industry and business. Backed by an elite technical team, BI covers the full spectrum of customer requirements, and is able to ensure immediate availability of products through a nationwide network of branches.
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